this travel and tourism company wanted to create excitement for holidays again and drive web traffic
this is how we helped Club Med achieve the below results!

problem

create excitement for holidays again and drive web traffic to learn more about Club Med holiday packages in specific geographical areas in South Africa

our solution

utilising everyday people who love leisure and travel to post holiday pictures from previous holidays and express their excitement to travel and holiday again. Content pushed audiences to a landing page
performance media was used to scale and geo-target this relatable content to mass, targeted audiences in specific areas
goal vs achievement
impressions
goal exceeded
5x
cpm
goal exceeded
2.5x
link clicks
goal exceeded
3.5x
cpc
goal exceeded
1.6x
deliverables
10 x nano influencers
19 x user generated content pieces
channels used