how do we create awareness and drive sampling in a way that results in the target market trialling Hunter’s Red Apple?
This is what we helped Hunter’s to do!
problem
our solution
deploying current Hunter’s consumers to host sampling occasions and creating testimonial and lifestyle content around the new flavour
performance media then used to scale this relatable content to mass, targeted audiences
goal vs achievement
cpm
goal exceeded
1.3x
engagement rate
goal exceeded
2.4x
reach
goal exceeded
2.3x
sampling
goal exceeded
125%
cost per unique sample
(inclusive of product)
R16
deliverables
50 x nano influencers
100 x sampling occasions
400 x people sampled
231 x user generated content pieces
100 x sampling occasions
400 x people sampled
231 x user generated content pieces
channels used
