how an automotive brand created awareness of the launch of its new car and its gaming app
this is how we helped VW achieve the below results!
problem
our solution
using current VW drivers and fans as nano influencers; and micro car niche influencers to create lifestyle content highlighting USPs
performance media was used to scale this relatable content to mass, targeted audiences
goal vs achievement
impressions
2.6mill+
engagements
321K+
app installs
3.6K+
deliverables
12 x nano influencers
9 x micro influencers
92 x user generated content pieces
9 x micro influencers
92 x user generated content pieces
channels used
