Besides that, brands need to develop a plan to address constructive criticism and view de-influencing as an opportunity to supercharge their community management. Brands should be open to receiving honest feedback, respond in the comments, and use the insight they get for product development. This then enables them to showcase the results of how this feedback was used back to the community it was sourced from.
TikTok is the breeding ground for smaller micro-influencers and their micro-communities who they share a deep loyalty with. Just like brands want to demonstrate loyalty to customers, influencers want to demonstrate the same to their communities. TikTok is synonymous with raw, real, and unfiltered content, making it the perfect platform for influencers to connect with their followers authentically.
De-influencing is not a passing trend; it's a style of content that's here to stay. Brands that ignore this trend will miss out on the opportunity to create long-term, meaningful relationships with their customers. The future of influencer marketing is not just about reaching more people but about building more genuine connections with them. Brands that focus on fostering these relationships will reap the rewards for years to come.
The rise of de-influencing represents a significant shift in the world of influencer marketing. It's a wake-up call for brands to embrace authenticity and transparency in their marketing efforts. Brands need to foster long-term, trustworthy, and transparent relationships with influencers and bring them into the campaign development process earlier.
Brands that view de-influencing as an opportunity to supercharge their community management will be the ones that succeed in the long run. The future of influencer marketing is all about building genuine connections with customers, and if your brand can do this, it will thrive in the years to come.
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