By Kevin Kirby
In today's digital age, influencer marketing stands as one of the most effective strategies for brands looking to boost their online presence. But as this domain evolves, so does the strategic approach behind it. The latest trend? Scalability through collaborating with multiple nano-influencers rather than banking on a single macro or mega influencer. Let's dive into why this shift is happening and how it's revolutionizing influencer marketing.
understanding influencers by their size
To fully grasp this new direction, it's essential to understand the differences among influencers based on their following:
Nano-influencers: Typically have a follower count between 1,000 and 5,000. They are often seen as authentic, relatable figures in a very niche community or location.
Macro-influencers: These influencers have followers ranging from 50,000 to 1 million. They have built a more extensive community and usually cover broader topics.
Mega-Influencers: Think celebrities or global personalities. They have over a million followers and a vast reach, but sometimes, less engagement relative to their following size.