By Pieter Groenwald
In the vast landscape of influencer marketing, the rise of nano-influencers is hard to ignore. While mega and macro influencers, with their celebrity status and massive following, have dominated the space for years, brands are now recognizing the unique value nano-influencers offer. Especially for small businesses or those dipping their toes into influencer marketing, nano-influencers present a cost-effective alternative that can deliver impressive results. Let's explore why.
decoding the nano-influencer
Before diving into their cost-effective nature, let's define what a nano-influencer is. These are individuals with a follower count ranging from 1,000 to 10,000. They often focus on very niche areas, have a tight-knit community, and are perceived as authentic, relatable voices in their domain.