brand insights into vitamin products
brand packaging survey results
USP / results
Eye-opening findings
Our national online Brand Affiliation Survey of 343 female respondents aged 25-36 of different races found:
  • 01.
    Brand image has equal importance across age groups, although black people place significantly more emphasis on brand image than other groups.
  • 02.
    Brand names were more important to younger people, especially to Indian people who make more brand name purchases than any other group.
  • 03.
    Colour coordination of the packaging, compared to other similar products, was found to be just perfect; the colour choice stood out more and felt more inviting than any of the other products.
  • 04.
    The design of the packaging appealed to 42% of the people surveyed and had the highest rating for high-quality packaging, easy to read labels; and was considered most likely to be purchased.
highly targeted audience
quantitative reasearch/data