USP / results
Eye-opening findings
Our national online Brand Affiliation Survey of 343 female respondents aged 25-36 of different races found:
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01.
Brand image has equal importance across age groups, although black people place significantly more emphasis on brand image than other groups.
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02.
Brand names were more important to younger people, especially to Indian people who make more brand name purchases than any other group.
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03.
Colour coordination of the packaging, compared to other similar products, was found to be just perfect; the colour choice stood out more and felt more inviting than any of the other products.
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04.
The design of the packaging appealed to 42% of the people surveyed and had the highest rating for high-quality packaging, easy to read labels; and was considered most likely to be purchased.