Showcase Case Studies Audi
one of South Africa’s favourite car brands wanted Audi drivers to know about its smart service offering

problem

create awareness for Audi’s smart service that piques the interests of 2006 – 2014 Audi model drivers, to increase website traffic as a next step in the customer experience and consideration path

our solution

nano influencers who were already 2006 - 2014 Audi model drivers and who fit the target market, were identified from theSALT’s 120 000+ vetted influencer database
they created testimonial content about their unique personal experiences with Audi’s smart service
goal vs achievement
link clicks
goal exceeded
5.4x
cpc
goal exceeded
3.8x
deliverables
16 x nano influencers
125 x user generated pieces of content
channels used