one of South Africa’s favourite car brands wanted Audi drivers to know about its smart service offering


create awareness for Audi’s smart service that piques the interests of 2006 – 2014 Audi model drivers, to increase website traffic as a next step in the customer experience and consideration path

our solution

nano influencers who were already 2006 - 2014 Audi model drivers and who fit the target market, were identified from theSALT’s 120 000+ vetted influencer database
they created testimonial content about their unique personal experiences with Audi’s smart service
goal vs achievement
link clicks
goal exceeded
goal exceeded
16 x nano influencers
125 x user generated pieces of content
channels used