Audi Case Study: Driving Luxury Brand Engagement through Influencers

problem
Create awareness for Audi’s smart service that piques the interests of 2006 – 2014 Audi model drivers, to increase website traffic as a next step in the customer experience and consideration path
our solution
Nano influencers who were already 2006 - 2014 Audi model drivers and who fit the target market, were identified from theSalt’s 120 000+ vetted influencer database
They created testimonial content about their unique personal experiences with Audi’s smart service
Goal vs Achievement
5.4x
link clicks
3.8x
cpc
deliverables
16
x nano influencers
125
x user generated content pieces
channels used