Audi Case Study: Driving Luxury Brand Engagement through Influencers

Create awareness for Audi’s smart service that piques the interests of 2006 – 2014 Audi model drivers, to increase website traffic as a next step in the customer experience and consideration path

Nano influencers who were already 2006 - 2014 Audi model drivers and who fit the target market, were identified from theSalt’s 120 000+ vetted influencer database

They created testimonial content about their unique personal experiences with Audi’s smart service