Showcase Case Studies Castle Milk Stout
how do we drive conversation, awareness and website traffic around Castle Milk Stout’s Ancestors Day?
this is what we helped Castle Milk Stout do!!

problem

spark conversation, over one and a half weeks, about Castle Milk Stout’s proposal to create a national day called Ancestors Day. drive link clicks to a landing page for more information

our solution

enlisting current Milk Stout fans as nano influencers to amplify the brand’s content and messaging across platforms, and micro influencers for a bigger organic reach
performance media was used to scale this relatable content to mass, targeted audiences
results
impressions
4.8mill+
engagements
2 700+
link clicks
30 000+
deliverables
20 x nano influencers
12 x micro influencers
103 x user generated content pieces
channels used