how do we drive conversation, awareness and website traffic around Castle Milk Stout’s Ancestors Day?
this is what we helped Castle Milk Stout do!!


spark conversation, over one and a half weeks, about Castle Milk Stout’s proposal to create a national day called Ancestors Day. drive link clicks to a landing page for more information

our solution

enlisting current Milk Stout fans as nano influencers to amplify the brand’s content and messaging across platforms, and micro influencers for a bigger organic reach
performance media was used to scale this relatable content to mass, targeted audiences
2 700+
link clicks
30 000+
20 x nano influencers
12 x micro influencers
103 x user generated content pieces
channels used