Castle Milk Stout Case Study: Leveraging Influencers for Brand Loyalty

Spark conversation, over one and a half weeks, about Castle Milk Stout’s proposal to create a national day called Ancestors Day. drive link clicks to a landing page for more information

Enlisting current Milk Stout fans as nano influencers to amplify the brand’s content and messaging across platforms, and micro influencers for a bigger organic reach

Performance media was used to scale this relatable content to mass, targeted audiences