the paid for television provider wanted to celebrate 10 years of its compact offering and Mzansi Magic, and drive leads through it

problem

drive leads by creating awareness of compact and Mzansi Magic’s 10th birthday

our solution

enlist current compact subscribers and Mzansi Magic fans to create celebratory content. micro influencers were used for organic bigger reach
performance media was used to scale this relatable content to mass, targeted audiences
goal vs achievement
leads
goal exceeded
1.3x
cpl
goal exceeded
2.3x
engagement rate
goal exceeded
12x
deliverables
33 x nano influencers
12 x micro influencers
195 x user generated content pieces
channels used