DStv Case Study: Increasing Subscriptions through Influencer Campaigns

problem
Drive leads by creating awareness of compact and Mzansi Magic’s 10th birthday
our solution
Enlist current compact subscribers and Mzansi Magic fans to create celebratory content. micro influencers were used for organic bigger reach
Performance media was used to scale this relatable content to mass, targeted audiences
Goal vs Achievement
1.3x
leads
2.3x
cpl
12x
engagement rate
deliverables
33
x nano influencers
12
x micro influencers
195
x user generated content pieces
channels used