how to create awareness of a banking group’s personal cover policy and ultimately drive website traffic
This is what we helped Old Mutual Personal Cover to do!
problem
our solution
deploying current personal cover policy holders to create content around their personal experiences, and micro influencers to highlight the benefits of the policy
performance media was used to scale this relatable
content to mass, targeted audiences
content to mass, targeted audiences
goal vs achievement
cpm
goal exceeded
1.5x
cpc
goal exceeded
2.9x
deliverables
22 x nano influencers
2 x micro influencers
78 x user generated content pieces
2 x micro influencers
78 x user generated content pieces
channels used
