Showcase Case Studies Old Mutual Personal Cover

Old Mutual Case Study: Enhancing Trust through Influencer Partnerships

This is what we helped Old Mutual Personal Cover to do!
problem
How do we create awareness that piques interest in Old Mutual’s personal cover policies that results in website traffic
our solution
Deploying current personal cover policy holders to create content around their personal experiences, and micro influencers to highlight the benefits of the policy
Performance media was used to scale this relatable content to mass, targeted audiences
Goal vs Achievement
1.5x
cpm
2.9x
cpc
deliverables
22
x nano influencers
2
x micro influencers
78
x user generated content pieces
channels used