how does a bank create awareness of the benefits of one of its accounts that includes Varsity Vibes and drives link clicks to a sign up sheet?
this is how we helped Standard Bank achieve the below results!
create awareness of the benefits of a MyMo account that includes Varsity Vibes; and awareness of how the bank assists students to “ball on a budget”. the campaign also needed to drive link clicks to a sign up sheet
deploy current MyMo account holders as nano influencers to create testimonial content and micro influencers to speak to benefits. both groups of influencers drove link clicks
performance media used to drive scale to targeted audiences
goal vs achievement
34 x nano influencers
10 x micro influencers
8 x TikTok creators
212 x user generated content pieces