Standard Bank Varsity Vibes Case Study: Reaching Young Audiences with Influencers

Create awareness of the benefits of a MyMo account that includes Varsity Vibes; and awareness of how the bank assists students to “ball on a budget”. the campaign also needed to drive link clicks to a sign up sheet

Deploy current MyMo account holders as nano influencers to create testimonial content and micro influencers to speak to benefits. both groups of influencers drove link clicks

Performance media used to drive scale to targeted audiences