how to to drive awareness and sign-ups to the platform that helps users find events, businesses and services near them
This is what we helped Telkom Freed@ to do!

problem

generate interest of the platform through highlighting the benefits of it and thus drive link clicks and sign-ups

our solution

deploy current Telkom Freed@ users and micro influencers to create awareness content of the benefits
performance media was used to scale this relatable content to mass, targeted audiences
goal vs achievement
cpm
goal exceeded
1.7x
link clicks
goal exceeded
1.04x
cpc
goal exceeded
1.05x
sign-ups
goal exceeded
3.1x
cost per sign-up
goal exceeded
3x
deliverables
83 x nano influencers
13 x micro influencers
387 x user generated content pieces
channels used