Welcome to
theSalt
theSalt is South Africa’s #1 nano influencer marketing platform for creators and brands. Our mission is to provide your brand with real, positive, and unfiltered engagements through empowering and uplifting South Africa's diverse nano influencers and side hustlers. By leveraging authentic customer-generated content to drive your business objectives, we offer genuine opportunities for growth and earning.
Our journey
Since our inception, we have revolutionised the way brands connect with their audiences.
With the largest creator database in the country, we match creators to brands they are already consuming, or probably would consume, and are fans of. By activating customers of brands to create positive stories and testimonials about their product experiences, we harness the power of old-school word-of-mouth, amplified at scale through social media. With over 450k+ potential influencers to choose from and 70+ data points on each individual, we exactly match the right creator with your campaign requirements to ensure that every campaign is impactful and authentic, driving genuine engagement and giving your brand the visibility it deserves.
Our philosophy
At theSalt, we believe in the power of
authenticity and trust.
We create genuine connections between your brand and customers, fostering a community that celebrates the nano economy and side hustlers. Our focus on quality over quantity guarantees meaningful and impactful engagements that elevate your brand.
What we do
Specialising in nano influencer marketing, theSalt provides opportunities for side hustlers.
Our REALfluence model leverages real customers to create real impact, ensuring every campaign resonates with your target audience and delivers measurable results for your brand.
Engagement and organic content
At theSalt, we believe in the
power of engagement and
organic content that resonates with audiences.
Our nano influencers have a close propensity with their followers, creating content that genuinely connects and engages. Unlike other influencer options such as micro or macro influencers, our nano influencers offer a higher level of authenticity and relatability, giving their messages higher resonance with your desired target audience and driving deeper interactions with your brand.
Performance media
Amplifying your brand's reach
At theSalt, we understand that creating engaging, organic content is just the beginning. To maximise this content's impact, we scale its distribution by leveraging performance media to target specific objectives and audiences, and broaden its reach. Our performance media strategies ensure that your brand’s message reaches a wider audience, driving engagement and conversions at scale.
How performance media works
Targeted campaigns
We use advanced targeting options to ensure your content reaches the right audience based on demographics, interests, and behaviour.
Scalable solutions
Performance media helps us scale the reach of organic content, amplifying its impact while retaining its authenticity and driving more significant results.
Optimised engagement
By combining organic content with performance media, we ensure that your brand’s message is not only seen but also resonates with a broader audience, leading to higher engagement rates and conversions.
Benefits of performance media
Targeted campaigns
Amplify your brand’s message and reach a larger audience.
Targeted reach
Insure your content is seen by those most likely to engage with and benefit from your brand.
Enhanced ROI
Drive more significant results by combining the authenticity of organic content with the precision of targeted advertising.
Contact Us
Ready to elevate your brand with authentic influencer marketing? Get in touch with theSalt to start your journey towards genuine connections and impactful results, powered by customer generated content.
let’s chat
