Influencer Marketing Case Studies: Success Stories

Skincare consumers are faced with a crowded category filled with product claims, expert terminology and highly polished advertising. For consumers managing concerns such as blemishes, oily skin or uneven pigmentation, choosing the right product requires more than awareness. They need reassurance that the product is relevant to their skin and can fit naturally into a real skincare routine.

theSalt Activate mobilised 60 verified customers to switch to the new GOTyme Bank app, use it, and tell their own networks. One payday weekend. Two days to complete. Every target cleared organically.

theSalt Activate mobilised a tiered army of real South African creators and everyday shoppers to buy the Feaster Deal, use it in a genuine occasion, and tell their own networks, sustained across a six-week, payday-to-payday window. The outcome: total platform saturation, a Grade A+ sentiment score, and a return on ad spend of 10.12x.

In a high-consideration category, awareness alone doesn't sell. theSalt activated 100 verified consumers, put them behind the wheel of a new-entrant Chinese marque, and watched the conversation move from "unfamiliar" to "credible" in four weeks.

Sunlight is one of South Africa’s most established and trusted household brands. However, following a formula change, long-time users began questioning key product attributes, including foam, fragrance and cleaning performance.

Back-to-school in South Africa is one of the most competitive retail moments of the year, where brands are forced to fight for limited shelf space, shrinking consumer attention, and increasingly constrained household budgets. For parents, particularly moms with primary school children, this period is less about browsing and more about efficiency; navigating long lists, tight schedules, and the pressure to make the right purchasing decisions quickly.

Talking about wills and estate planning is rarely at the top of anyone’s to-do list. For many people, the subject feels uncomfortable, complicated, or easy to postpone.

For many FMCG brands, securing a listing at a major retailer is considered the biggest hurdle. For a leading FMCG skincare brand, that was only the beginning.

Bioplus operates in a highly competitive energy drink category worth more than R14 billion a year. Millions of cans are sold daily in South Africa, so standing out is difficult.

1st for Women, a leading South African insurer renowned for empowering women, wanted to drive awareness and lead generation for its Pet Insurance product - a niche category within the competitive insurance market.

Epi-Max wanted everyday South African women to demonstrate how its Tissue Oil fits into a night-time “slugging” routine, locking in moisture, soothing dry or uneven skin and delivering visible glow.

A leading automotive brand and its creative agency needed to ensure their new multi-million rand TV commercial (TVC) would land with the right audience, feel locally authentic and most importantly, drive purchase consideration, all before committing to a major national media rollout.

Dr. Oetker Nice ‘n Easy Global Plated Cuisines Case Study: Drive awareness and trial through influencer marketing

Dr Oetker Château Gâteaux Case Study: Raise awareness of its retail packs through influencer marketing

I&J AIR-FRI’kn AMAZING Case Study: Refresh its brand and attract younger consumers, especially Gen Z and Millennials.

Launch Epi-Max Baby & Junior SPF 50 sunscreen range, targeting moms with kids aged newborn to 10 years, nationally.

How do we drive leads and generate awareness about a gin company’s initiative to help people rediscover the joy of genuine connections

How a toothpaste brand created awareness of their new antibacterial zinc technology.

How we helped a leading pet food brand assess the product placement, staff knowledge and merchandising compliance of their distribution channels.

How a healthcare provider stimulated interest and lead generation as “a new and affordable way to access private healthcare.”

How a food manufacturing company created awareness and talkability around their limited edition Freedom Day loaf

This travel and tourism company wanted to create excitement for holidays again and drive web traffic

How an automotive brand created awareness of the launch of its new car and its gaming app

How do we drive conversation, awareness and website traffic around Castle Milk Stout’s Ancestors Day?

How does a bank create awareness of the benefits of one of its accounts that includes Varsity Vibes and drives link clicks to a sign up sheet?

How does a furniture giant drive sales and awareness of its big selection of couches?

How to to drive awareness and sign-ups to the platform that helps users find events, businesses and services near them Telecoms

How to create awareness that takealot has the perfect gifts for the festive season

One of South Africa’s favourite car brands wanted Audi drivers to know about its smart service offering

How to create awareness that takealot has the perfect gifts for the festive season

The paid for television provider wanted to celebrate 10 years of its compact offering and Mzansi Magic, and drive leads through it

How does a local medical aid create awareness of the benefits of its schemes and drive leads?

How do we create awareness and drive sampling in a way that results in the target market trialling Hunter’s Red Apple?