Showcase Case Studies

Influencer Marketing Case Studies: Success Stories

How real customer stories turned financial uncertainty into measurable action | theSalt case study

Financial Services

How real customer stories turned financial uncertainty into measurable action

Financial services needed a human trust layer. Accessing personal finance can feel complicated and intimidating. Our client provides a platform where South Africans can compare multiple loan offers through one application, but communicating that value required more than traditional advertising.

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Turning real skincare experiences into credible consumer advocacy | theSalt case study

Turning real skincare experiences into credible consumer advocacy

Skincare consumers are faced with a crowded category filled with product claims, expert terminology and highly polished advertising. For consumers managing concerns such as blemishes, oily skin or uneven pigmentation, choosing the right product requires more than awareness. They need reassurance that the product is relevant to their skin and can fit naturally into a real skincare routine.

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R99 meal madness how real customers made Roman's go viral | theSalt case study

R99 meal madness how real customers made Roman's go viral

theSalt Activate mobilised a tiered army of real South African creators and everyday shoppers to buy the Feaster Deal, use it in a genuine occasion, and tell their own networks, sustained across a six-week, payday-to-payday window. The outcome: total platform saturation, a Grade A+ sentiment score, and a return on ad spend of 10.12x.

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From unknown to test-driven: how real drivers repositioned a leading Chinese automotive brand in South Africa.

In a high-consideration category, awareness alone doesn't sell. theSalt activated 100 verified consumers, put them behind the wheel of a new-entrant Chinese marque, and watched the conversation move from "unfamiliar" to "credible" in four weeks.

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Sunlight Dishwashing Liquid Case Study: Rebuilding Trust Through Real Consumer Proof | theSalt case study

Sunlight Dishwashing Liquid Case Study: Rebuilding Trust Through Real Consumer Proof

Sunlight is one of South Africa's most established and trusted household brands. However, following a formula change, long-time users began questioning key product attributes, including foam, fragrance and cleaning performance.

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Nivea Sun & Elastoplast Kids Case Study: Turning School Bag Routines into Real Purchase Behaviour | theSalt case study

Nivea Sun & Elastoplast Kids Case Study: Turning School Bag Routines into Real Purchase Behaviour

Back-to-school in South Africa is one of the most competitive retail moments of the year, where brands are forced to fight for limited shelf space, shrinking consumer attention, and increasingly constrained household budgets. For parents, particularly moms with primary school children, this period is less about browsing and more about efficiency; navigating long lists, tight schedules, and the pressure to make the right purchasing decisions quickly.

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How customer advocacy drove high-intent leads for a leading South African estate administration business | theSalt case study

Financial Services

How customer advocacy drove high-intent leads for a leading South African estate administration business

Talking about wills and estate planning is rarely at the top of anyone's to-do list. For many people, the subject feels uncomfortable, complicated, or easy to postpone.

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Tier-one retailer x Emerging FMCG brand | How we turned shelf presence into social proof when in-store promotion was off the table

For many FMCG brands, securing a listing at a major retailer is considered the biggest hurdle. For a leading FMCG skincare brand, that was only the beginning.

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Bioplus energy drinks | Product advocacy at scale: Everyday creators powering real impact | theSalt case study

Bioplus energy drinks | Product advocacy at scale: Everyday creators powering real impact

Bioplus operates in a highly competitive energy drink category worth more than R14 billion a year. Millions of cans are sold daily in South Africa, so standing out is difficult.

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Creating emotional connection and trust through everyday storytelling | 1st for Women Case Study | theSalt case study

Creating emotional connection and trust through everyday storytelling | 1st for Women Case Study

1st for Women, a leading South African insurer renowned for empowering women, wanted to drive awareness and lead generation for its Pet Insurance product - a niche category within the competitive insurance market.

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Epi-Max Tissue Oil | Product drop (New launch) | theSalt case study

Epi-Max Tissue Oil | Product drop (New launch)

Epi-Max wanted everyday South African women to demonstrate how its Tissue Oil fits into a night-time “slugging” routine, locking in moisture, soothing dry or uneven skin and delivering visible glow.

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Leading Automotive Brand

A leading automotive brand and its creative agency needed to ensure their new multi-million rand TV commercial (TVC) would land with the right audience, feel locally authentic and most importantly, drive purchase consideration, all before committing to a major national media rollout.

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Dr. Oetker Nice ‘n Easy | theSalt case study

Dr. Oetker Nice ‘n Easy

Dr. Oetker Nice ‘n Easy Global Plated Cuisines Case Study: Drive awareness and trial through influencer marketing

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Château Gâteaux | theSalt case study

Château Gâteaux

Dr Oetker Château Gâteaux Case Study: Raise awareness of its retail packs through influencer marketing

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I&J AIR-FRI'kn Amazing | theSalt case study

I&J AIR-FRI'kn Amazing

I&J AIR-FRI'kn AMAZING Case Study: Refresh its brand and attract younger consumers, especially Gen Z and Millennials.

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Epi-Max | theSalt case study

Epi-Max

Launch Epi-Max Baby & Junior SPF 50 sunscreen range, targeting moms with kids aged newborn to 10 years, nationally.

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Ginologist | theSalt case study

Ginologist

How do we drive leads and generate awareness about a gin company's initiative to help people rediscover the joy of genuine connections

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CloseUp | theSalt case study

CloseUp

How a toothpaste brand created awareness of their new antibacterial zinc technology.

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Mystery Shopper | theSalt case study

Mystery Shopper

How we helped a leading pet food brand assess the product placement, staff knowledge and merchandising compliance of their distribution channels.

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NetcarePlus | theSalt case study

NetcarePlus

How a healthcare provider stimulated interest and lead generation as “a new and affordable way to access private healthcare.”

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SASKO | theSalt case study

SASKO

How a food manufacturing company created awareness and talkability around their limited edition Freedom Day loaf

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Club Med | theSalt case study

Club Med

This travel and tourism company wanted to create excitement for holidays again and drive web traffic

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VW Golf GTI | theSalt case study

VW Golf GTI

How an automotive brand created awareness of the launch of its new car and its gaming app

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Castle Milk Stout | theSalt case study

Castle Milk Stout

How do we drive conversation, awareness and website traffic around Castle Milk Stout's Ancestors Day?

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Standard Bank | theSalt case study

Financial Services

Standard Bank

How does a bank create awareness of the benefits of one of its accounts that includes Varsity Vibes and drives link clicks to a sign up sheet?

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Coricraft | theSalt case study

Coricraft

How does a furniture giant drive sales and awareness of its big selection of couches?

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Telkom Freed@ | theSalt case study

Telkom Freed@

How to to drive awareness and sign-ups to the platform that helps users find events, businesses and services near them Telecoms

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Takealot | theSalt case study

Takealot

How to create awareness that takealot has the perfect gifts for the festive season

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Audi | theSalt case study

Audi

One of South Africa's favourite car brands wanted Audi drivers to know about its smart service offering

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Old Mutual | theSalt case study

Financial Services

Old Mutual

How to create awareness that takealot has the perfect gifts for the festive season

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DSTV | theSalt case study

DSTV

The paid for television provider wanted to celebrate 10 years of its compact offering and Mzansi Magic, and drive leads through it

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Bestmed | theSalt case study

Bestmed

How does a local medical aid create awareness of the benefits of its schemes and drive leads?

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Hunter's | theSalt case study

Hunter's

How do we create awareness and drive sampling in a way that results in the target market trialling Hunter's Red Apple?

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