It’s time for influencer marketing to get real

thesalt uses in-depth lifestyle information to connect your business to the right Influencers

for over 10 years

we’ve connected brands with Real Influencers to create and distribute over

86,845

pieces of content and

positive brand conversations and counting

real influence matters
When influencers in marketing have a big follower count it means nothing if the followers don’t care about what’s being shared or if they’re irrelevant to your brand.
That’s why we don’t randomly match influencers to brands: we use data.
Shopping habits, family and lifestyle info, vehicle, banking and loyalty card details, and more
With over 70 data points on each Real Influencer and the ability to deep dive into any specific info you want through our online quizzes - we make sure that the right people work with you.

thesalt showcase

A window into our business, our work, and our minds. From Influencer Marketing Campaign case studies to success stories, influencers in marketing insights, and more.

Real people helping your brand create real connections with real, unique, targeted audiences, to give you real results.

brief

We work with you to determine your goals, then make suggestions off of best practise and data.

search

Using your brief and 70 data points on our system, we’ll find your perfect Real Influencers.

train

Selected Real Influencers are trained thoroughly and have specific deliverables and targets.

manage

We manage the campaign on your behalf, ensuring that everything’s on track and runs smoothly.

report

We’ll provide a detailed report on all outcomes, including statistical data and Q&A responses.
we don’t believe in silos
First we work with you to determine your needs, your wants, and your dreams. Then we work with your approved Real Influencers and our specialised partners to make them come true.
  • you
    Big brands, SMEs, NGOs, startups. Real Influencer Marketing works.
  • real influencers
    2 Big brands, SMEs, NGOs, startups. Real Influencer Marketing works.
  • specialised partners
    3 Big brands, SMEs, NGOs, startups. Real Influencer Marketing works.
Let’s not scream into the void
We don’t believe in wasting time or money by starting meaningless conversations. Once we know what you’re looking for, we’ll suggest the correct channels to give you the return you want on your investment.
  • social media
    For 5 Influencers or 505, on-page or dark posts, a once-off post or meaningful story-telling. We do it.
  • activation
    We don’t believe in wasting time or money by starting meaningless conversations. Once we know what you’re looking for, we’ll suggest the correct channels to give you the return you want on your investment.
  • sampling
    sampling
  • branding
    branding
  • performance
    performance
Real Influencers in South Africa are the kind of people who others can connect with, understand and like.
The kind of people that others can trust.

want to be a real influencer?

If you like what you see and you’re wondering how to become a Real Influencer in South Africa, come sign up and let’s make things happen.