Case Study - CloseUp : Driving product awareness through influencer marketing

CloseUp sought to increase awareness of its Antibacterial Zinc technology, a key component in combating bad breath and providing long-lasting freshness. The goal was to use relatable, real-life testimonials to bring the “Fresh is a Feeling” narrative to life, while also educating consumers about the benefits of this technology.

We enlisted existing CloseUp brand fans, including nano and micro influencers to create content that highlighted the science behind the Antibacterial Zinc technology in combating bad breath. Through compelling storytelling and relatable testimonials that emphasised the product’s unique selling propositions (USPs), we successfully shifted consumer perception, positioning CloseUp as a symbol of confidence and superior oral care. Performance media was used to further scale the content to a targeted audience.