Club Med Case Study: Boosting Brand Awareness through Influencer Marketing

Create excitement for holidays again and drive web traffic to learn more about Club Med holiday packages in specific geographical areas in South Africa

Utilising everyday people who love leisure and travel to post holiday pictures from previous holidays and express their excitement to travel and holiday again. Content pushed audiences to a landing page

Performance media was used to scale and geo-target this relatable content to mass, targeted audiences in specific areas