Showcase Case Studies Dr. Oetker Nice ‘n Easy
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Dr. Oetker Nice ‘n Easy Global Plated Cuisines Case Study: Drive awareness and trial through influencer marketing

This is how we helped Dr. Oetker Nice ‘n Easy Global Plated Cuisines achieve the below results!
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the challenge
Dr. Oetker launched an exciting and delicious range of Global Cuisines with internationally inspired flavours.
Driving trial & awareness was key in addition to communicating the competition element of a trip for 2 to Thailand. Taking the convenience meal segment to new heights, it was important to drive talkability and excitement.
our solution
We identified and recruited nano-influencers from our database of 500,000 subscribers who represent the target audience. Our nano-influencers are also everyday consumers & shoppers who then went into retail to purchase the product to experience tastes from around the globe by creating & leveraging their own occasions.
They created posts for their social channels.
Authentic Word of Mouth referrals & the power of their trust within their networks.
theSalt creator gifting
three stage innovation approach:
  1. Creators shopping like a real consumers.
  2. Sharing experiences offline through sampling occasions.
  3. Moving the conversation online, and sharing positive brands experiences online.
Goal vs Achievement
cmp
2.5x Improvement
on benchmark
organic reach
747% Improvement
on benchmark
impressions
146% Improvement
on benchmark
deliverables
135
x nano Influencers
135
x in store purchases
169
x user generated content pieces
43,559
x engagements
3
x weeks from launch to fulfilment
channels used