Showcase Case Studies Ginologist

Case Study - Ginologist : Driving leads with influencer marketing

This is how we helped Ginologist create awareness around their new initiative
ginologist
problem
Ginologist sought to increase awareness and drive traffic to their latest initiative,”Savour the moment.”A quiz focused on genuine connections and appreciating the special moments in life.
our solution
We deployed both nano and micro influencers. Each creating a recorded piece of content in which they discussed life’s treasured moments. They each shared a testimonial story about the things they will take with them and the moments that made life memorable.
Performance media was used to scale this relatable content to mass, targeted audiences.
Achieved outcome
1213
Leads
Our desired outcome for this campaign was to generate as many leads as possible. In the end we managed to generate 1213 leads which was a major success for us and the client.
deliverables
5
x nano influencers
2
x micro influencers
channels used