Hunters Case Study: Engaging Audiences with Influencer Marketing

This is what we helped Hunter’s to do!
problem
How do we create awareness and drive sampling in a way that results in the target market trialling Hunter’s Red Apple?
our solution
Deploying current Hunter’s consumers to host sampling occasions and creating testimonial and lifestyle content around the new flavour
Performance media then used to scale this relatable content to mass, targeted audiences
Goal vs Achievement
1.3x
cpm
2.4x
engagement rate
2.3x
reach
125%
sampling
R16
cost per unique sample
deliverables
50
x nano influencers
100
x sampling occasions
400
x people sampled
231
x user generated content pieces
channels used