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Case Studies
Mystery Shopping
Mystery Shopping Case Study: Assess and verify accuracy of information and performance
This is how we helped an existing and global client who operates in retail stores nationally
problem
The client needed real-time data on:
Product Placement:
How their products were displayed versus competitors.
Staff Knowledge:
How informed and effective staff were in promoting the brand.
Merchandising Compliance:
Ensuring product displays met brand standards.
The challenge was gathering this information across multiple regions, including remote locations, without deploying extra in-store staff.
our solution
We deployed mystery shoppers from our database, offering:
Unbiased feedback
on product placement and staff performance.
Cost savings
by eliminating the need for extra personnel.
Data collection in just 5 days
across Gauteng, Western Cape, KwaZulu-Natal, and North West.
This allowed the client to gain quick, accurate insights, make informed decisions, and improve in-store strategies.
Results
4
provinces covered
5
start, data + insights turnaround (Days)
0
client disputes on data accuracy
Mystery shopping advantages
Real-Time Insights:
Immediate data on product placement, staff knowledge, and merchandising compliance.
Cost Efficiency:
No need for extra staff or manual logistics, when activating theSalt mystery shoppers.
Broad Reach:
Consistently accurate feedback from both urban and remote locations.
Unbiased Feedback:
Honest insights from real customers.
Operational Optimisation:
Identified areas to enhance in-store execution.
client feedback
“Management was super impressed with the mystery shopping exercise! Flawless, thank you!”
channels used
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