Sasko Case Study: Create Awareness and Talkability Through Influencer Marketing

This is how we helped SASKO achieve the below results!
problem
Create awareness and talkability around the Sasko limited edition Freedom Day loaf
our solution
Deploy both nano and micro influencers to show off their favourite sandwiches made with the bread
Performance media was used to scale this relatable content to mass, targeted audiences
Goal vs Achievement
3.2x
impressions vs brand benchmarks
150%
content pieces vs brand benchmarks
deliverables
20
x nano influencers
4
x micro influencers
36
x user generated pieces
channels used