Sasko Case Study: Create Awareness and Talkability Through Influencer Marketing

This is how we helped SASKO achieve the below results!

problem

Create awareness and talkability around the Sasko limited edition Freedom Day loaf

Deploy both nano and micro influencers to show off their favourite sandwiches made with the bread

Performance media was used to scale this relatable content to mass, targeted audiences

Goal vs Achievement

3.2x

impressions vs brand benchmarks

150%

content pieces vs brand benchmarks

x nano influencers

x micro influencers

x user generated pieces