VW New Golf GTI Case Study: Driving Excitement with Influencers

This is how we helped VW achieve the below results!
problem
Create awareness of the new VW Golf GTI launch and drive app downloads of the new VW gaming app
our solution
Using current VW drivers and fans as nano influencers; and micro car niche influencers to create lifestyle content highlighting USPs.
Performance media was used to scale this relatable content to mass, targeted audiences
Goal vs Achievement
2.6mill+
impressions
321K+
engagements
3.6K+
app installs
deliverables
12
x nano influencers
9
x micro influencers
92
x user generated content pieces
channels used