Half a million creators strong: theSalt is changing the game in creator and customer generated marketing
By Justine Wheeler
theSalt has just hit a huge milestone—we now manage and train over 500,000 real creators across South Africa! This isn’t just a number; it’s a movement. It’s half a million content creators, storytellers, and digital entrepreneurs helping brands connect with their audiences through real, trusted voices.
Why does this matter?
South Africa is a unique market with diverse cultures, languages, and digital habits. Traditional advertising isn’t enough anymore—people trust people, not ads. That’s where our creators come in.
With over 500,000 creators, we’ve created a network that:
- ✅ Reaches almost every South African through just one degree of separation
- ✅ Delivers authentic, relatable content that resonates with real people
- ✅ Empowers local creators by providing them with opportunities to earn, grow, and influence
- ✅ Helps brands achieve maximum ROI with content that truly connects
186,223+ pieces of content (and counting!)
Our creators drive conversations, shape trends, and build brand trust. Across multiple media spaces, we’ve produced over 186,223 pieces of content that have helped brands engage with their ideal customers in a genuine, impactful way.
We’ve worked brands big and small, from banks to beach umbrellas, we’ve helped develop authentic conversations that spark conversions.
Fueling job creation in the digital age
The rise of creator marketing is about economic impact. With a rapidly growing digital economy, we’re proud to be part of a movement that’s:
- 💼 Creating income opportunities for South Africans of all backgrounds
- 📱 Helping young creators turn their passions into careers
- 🚀 Empowering small businesses and brands by connecting them with the right audiences
By investing in real creators, we’re not only helping brands win at digital marketing, but we’re also fueling job creation and economic inclusion.
Want to work with the most powerful creator network in SA?
If you’re a brand looking to amplify your message, increase engagement, and connect with real audiences, it’s time to join forces with theSalt. Whether you're a small business or a multinational brand, we have the reach, strategy, and expertise to take your campaign to the next level.
Let’s collaborate!
Click below to get started:
Click below to get started:
Justine Wheeler
Justine Wheeler, Campaign Project Manager at Creator Collective, a family of brands serving the entire creator ecosystem.
