It’s time for influencing to get real!

Are you a brand
ready to build real influence?

Launch powerful campaigns fuelled by
#ugc from real communities that care
about your brand.

Are you a content
creator ready to join a
powerful community?

Earn extra income and grow your
#sidehustle with your story as part of
our network of trusted brand advocates.

The community is the campaign

Welcome to theSalt - where real influence meets real insights

Our ecosystem is powered by trusted South Africans, next-level learning resources and smart tech, all working together to deliver real impact. From surveys to sampling, affiliate reviews to social buzz, theSalt community moves together to grow your brand.

Book a demo >

We manage and train

535,734+

real South Africans so you can build closer human connections with your unique target audiences and maximise ROI.

That’s how we’ve been able to produce 186,800+ pieces of content - and counting - across multiple media spaces.

Where influence meets intention

We don’t guess. We match with precision. Our community creates content that’s trusted, not forced - and we amplify it with purpose.

Engagement → trust → feedback → growth

Our tech-enabled platform profiles every sign-up with 70+ lifestyle data points. From banking behaviour to shopping habits, we ensure your brand connects with customers who truly relate, share and build real hype around your brand.

No fluff. Just facts.

work differently

Proof, not promises

Get your brand in the hands (and feeds) of the right people.

From I&J’s buzz for their new launch to Dr. Oetker’s real first-impression taste tests, our case studies prove that community-powered storytelling delivers real and powerful results.

showcase

I&J AIR-FRI’kn Amazing

I&J AIR-FRI’kn AMAZING Case Study: Refresh its brand and attract younger consumers, especially Gen Z and Millennials.

Half a million creators strong: theSalt is changing the game in creator and customer generated marketing

theSalt has just hit a huge milestone—we now manage and train over 500,000 real creators across South Africa! This isn’t just a number; it’s a movement. It’s half a million content creators, storytellers, and digital entrepreneurs helping brands connect with their audiences through real, trusted voices.

Epi-Max

Launch Epi-Max Baby & Junior SPF 50 sunscreen range, targeting moms with kids aged newborn to 10 years, nationally.

Nano influencers: The unexpected powerhouses of the new media era

The media landscape is undergoing a radical transformation, and at its forefront are the most unexpected of players: nano influencers. Unlike their micro, macro and celebrity counterparts, these everyday creators are reshaping how information is shared and consumed, offering a level of trust and authenticity that traditional media and larger influencers often lack.

Château Gâteaux

Dr Oetker Château Gâteaux Case Study: Raise awareness of its retail packs through influencer marketing

Real Stories, Real Influence, Real Africa

Brands venturing into the African market are quickly discovering one thing: you can’t buy authenticity. You must earn it. Award-winning influencer agencies, like theSalt, in South Africa, have explored far and wide to deepen its African influencer roots, and are now spearheading the way for others to follow.

From Pofadder to Pietermaritzburg, activate your
brand's community.

Campaign success
by the dozen

Workflow automation to activate and manage a campaign through to its successful end point is baked into the software, followed by easy payouts to the influencers

Book a demo >

Brief

We work with you to determine your goals, then make suggestions off of best practise and data.

Search

Using your brief and our in-depth, unique data points, we’ll find your perfect Real Influencers.

Train

Selected creators are trained thoroughly and have specific deliverables and targets.

Manage

We manage the campaign on your behalf, ensuring that everything’s on track and runs smoothly.

Report

We’ll provide a detailed report on all outcomes, including statistical data and Q&A responses.

We don’t believe
in silos

First we work with you to determine your needs, your wants, and your dreams. Then we work with your approved Real Influencers and our specialised partners to make them come true.

You

Big brands, SMEs, NGOs, startups. Real Influencer Marketing works.
Real influencers

Their audiences listen to them. Get them to talk about your brand.
Specialised partners

Strategy, macro-influencers, performance media marketers and more.

Let’s not scream
into the void

We don’t believe in wasting time or money by starting meaningless conversations. Once we know what you’re looking for, we’ll suggest the correct channels to give you the return you want on your investment.

Social media

For 5 Influencers or 505, on-page or dark posts, a once-off post or meaningful story-telling. We do it.
Activation

If you want some IRL exposure, we can help you plan and run engaging activations across South Africa.
Sampling

Product sampling gets your brand into your consumer’s hands and you benefit from real-time feedback.
Consumer research & insights

Pick Real Influencers who drive in your target areas and we turn their cars into mobile “billboards”.
Performance

Strategic spend can further boost and enhance your reach, impact, lead generation, engagement and more.

get real

Real influence in South Africa comes from the people who others can relate to, understand and like. The kind of people whose opinions are trusted.

Want to be a
real creator?

If you like what you see and you’re wondering how to become an authentic creator in South Africa, come sign up and let’s make things happen.

apply to be a creator